Indian exporters leveraging Amazon’s Global Selling platform are poised to achieve a remarkable milestone by reaching a cumulative export value of USD 8 billion by the end of this year, compared to USD 5 billion in the previous year. This outstanding growth is attributed to surging global demand for their products during the holiday season. Under Amazon’s Global Selling Program, this export number is expected to reach USD 20 billion by 2025.
The holiday season, including events like Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year, acts as a significant catalyst for Indian exporters, especially in markets like the US, UK, Canada, Australia, and Germany. In preparation for this year’s November 17-27 sale period, Indian exports have introduced more than 50,000 products.
The United States stands out as the largest market for Indian sellers, driven by Amazon’s American roots and substantial revenue generation within the US. Products spanning various categories, including home and kitchen, furniture, apparel, toys, beauty and personal care, books, groceries, luggage, leather goods, and home improvement, have witnessed remarkable export performance in the current year.
Furthermore, Japan and Australia have emerged as high-growth destinations for Indian exporters, with sellers experiencing a nearly 200% year-on-year growth during the two-day sale. Notably, bedsheets, scrub apparel sets, oral care products, rugs, and kitchen items were among the top-selling products during this event.
To incentivize more Indian exporters during the holiday season, Amazon has significantly reduced subscription fees for its global selling program, from USD 120 to just USD 1 for the first three months, available to exporters who sign up before March 31.
Nevertheless, logistics costs remain a challenge for Indian exporters, primarily due to cross-border shipping expenses, which significantly impact small and medium-sized businesses. In an effort to address this issue, Amazon launched a logistics program last year, initially offering air carrier services for small parcels. The company now plans to expand this service to include ocean freight, providing a slower but more cost-competitive option compared to air freight.