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Boost for India’s exports: First consignment of Assam’s ‘red rice’ flagged off to the US

Red rice
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In a major boost to India’s rice exports potential, the first consignment of ‘red rice’ was flagged off on Thursday to the United States of America (USA).

The red rice variety, referred to as ‘Bao-dhaan’ is an integral part of Assamese food is grown in the Brahmaputra valley of Assam, without the use of any chemical fertilizer. It is rich in iron.

The red rice is being sourced by leading rice exporter – LT Foods. The flagging off ceremony of the export consignments was carried out by the Agricultural and Processed Food Products Export Development Authority (APEDA) Chairman Dr M.Angamuthu at Sonepat, Haryana.

In a release, the Ministry of Commerce and Industry remarked that the growth in exports of ‘red rice’ will enhance the incomes of farming families of the Brahmaputra flood plains.

APEDA, which comes under the Department of Commerce of the Ministry of Commerce and Industry, has been promoting rice exports through collaborations with various stakeholders in the value chains.

“The government had set up the Rice Export Promotion Forum (REPF), under the aegis of the APEDA. REPF has representations from the rice industry, exporters, officials from APEDA, the Ministry of Commerce and directors of agriculture from major rice-producing states including West Bengal, Uttar Pradesh, Punjab, Haryana, Telangana, Andhra Pradesh, Assam, Chhattisgarh and Odisha,” the release said.

During the April to January period of 2020-21, the shipment of non-Basmati rice witnessed an impressive rise.

The non-basmati rice exports were INR 26,058 crore (3506 US$ Million) during April-January, 2021 against INR 11,543 crore (1627US$ Million) reported during April-January, 2020 period. The exports of non-Basmati witnessed a growth of 125 per cent in Rupee terms and 115 per cent Dollar terms, the release said. 

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