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Following on the footsteps of DHL, Blue Dart announces general price increase for 2021

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Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution express logistics company on Tuesday announced a General Price Increase (GPI), effective January 1st 2021. The average shipment price increase will be 9.6% as compared to 2020, dependant on the shipping profile.

Earlier this month, DHL Express also announced a price increase of 6.9% in India as compared to 2020, as part of its annual price adjustment that will take place in January 2021.

While Blue Dart is the leader of the air express industry in India, DHL Express is a primier international air express services provider in India offering its customers the entire spectrum of express services from international air express to high-end logistics solutions including repair and return, strategic inventory management and direct express inventory distribution

Both Blue Dart and DHL adjusts its prices annually, taking into account inflation, currency dynamics, fuel cost fluctuations and other rising regulatory and mandatory costs, such as expenses related to compliance for the workforce with enhanced security regulations across the large number of locations it serves.

“Blue Dart offers a wide range of innovative and simplified solutions across industry verticals. Embodying our role as the Trade Facilitator to the nation, our teams worked every single day through the pandemic, ensuring that the mission-critical supply chain remained functional.  As we adapt to the new normal, Blue Dart is taking every necessary step to consistently improve and enhance the customer experience.”

~ Balfour Manuel, Managing Director, Blue Dart

Speaking on the general price increase, he said, “The General Price Increase will account for the cost we have incurred and invested in our infrastructure and technology to provide our customers with the best experience. We intend on further enhancing our capabilities and especially in light of the pandemic, providing more sustainable solutions to our customers by utilizing the power of technology and digitization for first, middle and last-mile deliveries.”

“Blue Dart, being the leader in the express logistics industry, has made strategic investments ahead of the curve to remain agile and adaptive in a dynamic environment. These include expanding our reach, improving transit times, network optimisation, infrastructure and technology solutions and focusing on emerging markets, SMEs and key sectors”.

~ Ketan Kulkarni, CMO & Head – Business Development, Blue Dart

The logistics major, being a provider of choice for leading organisations in the country across sectors such as e-Commerce, Lifesciences & Healthcare, Automobiles, Consumer Electronics, Banking / Financial Services & Insurance has committed to continuously invest in technology, automation & infrastructure in order that the solutions offered are industry benchmarks and in par with global standards .

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