Unwinding the intricate textile supply chain with divergent threads

Textiles have, for ages, been a substantial contributor to the Indian economy’s growth and the industry is known for its vibrant diversity. In this ever-evolving world of textiles, the role of technology and innovation in managing supply chains cannot be overstated. Recent statistics highlight the dynamic nature of India’s textile supply chain with an annual growth rate of around 12%. Amidst this backdrop, Raymond, a brand synonymous with quality and excellence in textiles, has stood as a stalwart in the industry. As the Head of Logistics and Warehouse at Raymond, Avnish Naik explains what it takes to ensure the smooth flow of materials and products that define Raymond’s legacy, from a technological point of view.

How has modern-day technology evolved in the field of supply chain management, especially for the logistics sector and how are organisations adapting to it?

To compete in a sector that presents vast delivery options to customers, like tracking of parcels, time and speed of delivery, and personalized experiences (when it comes to Birthdays, Anniversaries, etc.), it’s important to keep up with the latest trends in technology that are available for logistics. Technology has a huge role to play in this.

Ultimate experiences and efficiency can only be delivered through logistics via automation. If processes can be automated, we can save time and effort. Integrating with customers’ order systems so that as soon as an order is placed, the item can be packaged and prepared for dispatch as quickly as possible.

This reduces order time and real-time communication and the delivery process begins immediately and is communicated back to the customer giving him confidence and a better customer experience. Something that is becoming more prevalent in all areas of customer-focused business is increased customer control. This is something that is transferrable to the logistics industry too with respect to delivery time schedules, unique and personalized deliveries, etc.

In recent years, however, the view of logistics has changed especially after the pandemic. Today we see several examples of companies such as Wal-Mart, Amazon, Flipkart, Alibaba, etc. where logistics and technology have a vital role in the strategy of the firm and are driving profitability and growth.

Can you explain how digitization and technology advancements can be incorporated into textile supply chain operations to improve efficiency?

Digital automation allows for data collection and analysis at an unprecedented scale, meaning that stock forecasting, customer service interactions, and employee engagement initiatives can be personalized like never before. These automated systems cut down on errors by eliminating human bias or oversight, enhancing the accuracy and reliability of delivery.

Digital technologies have revolutionized not just the textile industry, but the overall business environment of any organization. It has created a wider market and helps in providing better communication with customers. Technology has advanced processes and materials that allow garments to be designed more efficiently and quickly. It can be rightly said that digital technologies are continuing to transform every sector of commerce.


This is an abridged interview version published in the October edition of the Logistics Insider Magazine. To read the complete interview, click here.


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