Reliance JioMart set to foray in the new quick grocery delivery segment

After Zomato, Reliance JioMart is all set to hop on the new quick grocery delivery wagon with its new service, ‘JioMart Express’.

Entering the arena of players such as Big Basket, Blinkit, Zepto, and Swiggy’s Instamart, Reliance JioMart is likely to initiate trials for the new service in Navi Mumbai.

Under this new service, JioMart will provide a catalog of around 2000 stock-keeping units (SKUs). What this means is that the JioMart stores will have the capacity to deliver these frequently ordered items under this service.

As per the ET Tech report, JioMart unlike the aggressive 10 min delivery approach taken by quick commerce brands is looking to deliver the goods in a couple of hours.

The report suggests that JioMart may introduce a separate application for this new JioMart Express service. The testing for the same is currently under process, according to the report.

The ET report also informs that JioMart plans to tap its network of Kirana stores, in addition to its chain of grocery stores. These local stores can also be utilized as dark stores for the brand’s quick delivery service.

Another mutually beneficial relationship will be in the form of logistics. Reliance JioMart will reportedly work with Dunzo in a few areas where the delivery service has a strong user base such as metro cities.
Reliance has a stake of 26 percent in Dunzo and has even led a round of funding that amassed an investment of $240 million.

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