Zomato to pilot world’s first 10-minute food delivery

Food delivery app Zomato will pilot ‘Zomato instant’-worlds first instant food delivery.

Zomato co-founder Deepinder Goyal on Monday, took it to his Twitter handle to announce the company’s latest feature of 10-minute delivery of food which will first launch in Gurgaon next month.

In a nod to the backlash that ensued following the announcement of the 10-minute grocery delivery that plagued Zomato-backed Blinkit (then called Grofers) last year, Mr. Goyal in a tweet said the safety of its delivery agents will not be compromised.

“We do not put any pressure on delivery partners to deliver food faster. Nor do we penalize delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimization does not happen on the road and does not put any lives at risk,” Goyal said.

The latest offering will rely on a dense network of “finishing counters” which will be located in near high-demand customer neighborhoods.

Using “sophisticated dish-level demand prediction algorithms and future-ready in-stations robotics”, the food delivery app said it will “ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner.”

Answering to questions about what items could customer expect in the 10minute modal, Goyal replied, “Bread Omelette, Poha, Coffee, Chai, Biryani, Momos, etc.”

“Sorting restaurants by fastest delivery time is one of the most used features on the Zomato app,” Mr. Goyal said explaining why it was getting into instant food delivery.

He said he also “started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete.”

“If we don’t make it obsolete, someone else will,” Mr. Goyal said.

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