Amazon India introduces special Partner Support Fund for SMBs in logistics

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In order to provide a cushion to small and medium businesses across India that have been financially impacted due to the nationwide lockdown, Amazon India has introduced a special partner support fund to help such SMBs offering logistics services that are heavily reliant on the company.

The Amazon Partner Support Fund follows the recent announcement of the global $25 million Amazon Relief Fund (ARF) in India. ARF can be utilised by qualifying individuals who have been quarantined or diagnosed with Covid-19.

This Amazon fund for SMBs in logistics would be made available to its delivery service partners and select transportation partners in India to help adjust their business models to the “new realities” posed by the lockdown, it said.

“Through one-time disbursement, the fund will support the partners in multiple ways. This includes enabling them to provide financial aid to close to 40,000 of their staff for the month of April 2020.”

According to a PTI report, Amazon India will also help cover some critical fixed infrastructure costs, and support liquidity and cash flow for these businesses in the post-lockdown scenario.

“Amazon is committed to keeping India safe by delivering essentials to customers at their doorstep. We are equally invested in helping our partners overcome the unforeseen disruption in business. Our commitment to partners and to India is for the long-term, and this fund, in addition to other measures, aims to help SMBs overcome the situation with relative ease.”

~Akhil Saxena, vice-president (Customer Fulfilment Operations), APAC, MENA & LATAM, Amazon

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