Samrat Sehgal takes on the role of Chief Supply Chain Officer at The Good Glamm Group

The Good Glamm Group, one of India’s leading D2C brands, has on-boarded Samrat Sehgal as its Chief Supply Chain Officer. Sehgal brings with him a strong Supply Chain experience of 22+ years. In his long career, he has successfully worked in the areas of Service level improvement, digitization of supply chain, squeezing cost and in turn reducing total delivered cost, supply chain transformation, sourcing (local and International) and procurement, and S&OP across FMCG, Foods & Pharmaceutical Companies.

As part of his new role, Sehgal will be leading the operations of The Good Glamm Group’s large portfolio of D2C brands like My Glamm, Baby Chakra, The Moms Co., St. Botanica, Sirona, and Organic Harvest.

Before joining, The Good Glamm group, Samrat worked with FMCG brand Dabur India for 5+ years heading the brand’s supply chain and procurement operations. Prior to this, he worked with brands like The Goodyear Tire & Rubber Company, Reckitt Benckiser, Ranbaxy, Cadila Pharmaceutical, and Apollo Tyres Ltd.

Samrat Sehgal has completed his graduation as an Electrical Engineer from NIT Kurukshetra and pursued Post Graduation in Supply Chain from NITIE Mumbai.

Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, The Good Glamm Group quickly grew into one of South Asia’s first DTC Beauty & Personal Care Unicorns. Backed by blue-chip global investors, Good Glamm Group is expanding in all key international markets, with a team of over 3,500 now spread across Singapore, India, Dubai, and the US.

The direct-to-consumer group now uses Delhivery’s full suite of supply chain solutions, including warehousing and transportation for part-truckload freight, full-truckload freight, and last-mile customer deliveries.

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