PepsiCo India, one of the major Food and Beverages giants announced its collaboration with Dunzo, an on-demand delivery service platform to deliver its products from four food brands at consumers’ doorsteps on Tuesday.
The service which has been launched as a pilot in Bengaluru to deliver PepsiCo’s products from food brands Lay’s, Kurkure, Doritos and Quaker will soon cover more geographical areas and will be accessible in Mumbai, Gurugram, Delhi, and Jaipur, a joint statement said.
As part of the initiative, Dunzo would host Lay’s e-store on its app and would deliver products within an hour of ordering.
“The tie-up with Dunzo will further strengthen our ‘Direct-to-Customer’ initiative and provide our products at the customers’ doorstep.”~Dilen Gandhi, Senior Director – Marketing, PepsiCo India
“Partnership with PepsiCo India will give users access to the products they love while maintaining the highest quality of safety standards in the packaging as well as the delivery of these essential products.”~Kabeer Biswas, CEO & Co-Founder, Dunzo
During the lockdown period, several FMCG companies in order to fulfill customers demand have partnered with app-based delivery platforms and delivered essential products at the doorsteps of the consumers.