Patanjali to launch ecommerce platform “OrderMe” promoting Made-in-India goods


In keeping with Prime Minister Modi’s appeal to ‘buy local’, Baba Ramdev’s Patanjali is now set to foray into the ecommerce world to sell their FMCG line of products and connect consumers to neighbourhood stores selling items that are manufactured by Indian companies.

According to reports, the website named ‘OrderMe’ will be live by May-end.

Orders placed on the ecommerce website are expected to be delivered within a few hours. The company is also aiming at providing free home deliveries.

Patanjali Ayurveda’s managing director and chief executive Acharya Balkrishna said that the efforts are in line with the PM’s “vocal for local” call to supply products made by Indian companies.

Balkrishna stated that ‘OrderMe’ will only endorse products manufactured by Indian companies.

“It is Patanjali’s effort to contribute to our long-standing swadeshi movement by connecting all the local retailers and small shop owners so that those selling swadeshi products can benefit from our platform,” he added.

He also added that the platform will encourage the micro, small and medium enterprises (MSMEs) in distributing domestic items.

The platform will also provide 24X7 free medical advice to users from 1,500 doctors and yoga instructors.

All efforts with regards to the infrastructure has been put in place to process around 1 million orders every day. In the meantime, Patanjali will continue selling products to all the ecommerce portals.

Cofounder of Patanjali Group Baba Ramdev said that the online mechanism will look to providing convenient and efficient options along with the extension of the traditional retail market.

At present,Patanjali sells ayurvedic medicines, FMCG products, clothes among other items. “Utmost care has been taken to ensure swadeshi movement and Patanjali products reach every home without compromising policies and business ethics,” Ramdev told ET.

Pantanjali To Take On Ecommerce Giants:

Patanjali’s OrderMe will take on country’s leading Ecommerce Giants Flipkart and Amazon, and other leading players like Snapdeal, PaytmMall and Shopclues.

Founder of Paytm Vijay Shekhar Sharma said that Patanjali has brought a revolution in the country with what it has been doing. In his words, “We are very proud of it. I think with this association, Patanjali products will reach every household not just across the country but across the globe”.

Notably, the announcement by Patanjali comes within 48 hours of PM Modi’s call to people to go “vocal about local” and buy local products as a move towards Atmanirbhar Bharat.

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