Just earlier this month, Grofers rebranded itself to Blinkit, the name suggesting the quick doorstep delivery of the order. This time, another player of the rapidly emerging quick-commerce market in India, Ola Store, has adopted the same strategy with hopes of making the 3rd time a charm. Ola Store is now Ola Dash, bringing the element of speed in the name itself and trying to experiment for the third time in this segment of e-commerce. At the time of its inception, back in 2015, the idea was to utilize Ola’s cabs and drivers to also deliver groceries between 9am and 11pm. However, Ola wasn’t able to pull off the stint for even a year.
As reported last year by Moneycontrol, the ride-hailing company had set aside INR 250 Cr. for its grocery delivery vertical which was launched mid-November 2021, ahead of its IPO. Since then, the company has expanded its operations across six cities — Delhi, Mumbai, Bangalore, Pune, Hyderabad and Chennai and is learnt to be doing around 6,000-8,000 orders on a daily basis from over a 100 dark stores, according the sources.
Ola Dash will be competing with what could be touted as already established players like Blinkit, Zepto, Swiggy and Dunzo and BigBasket. What is still to be seen is if they’ll be able to surf the waves of a fast growing quick commerce frenzy this time.