Magenta, in partnership with Euler Motors, to deploy over 1000 electric cargo vehicles

Integrated charging & electric mobility solutions firm Magenta has deployed over 100 electric cargo vehicles under its EVET brand in Bengaluru, in partnership with Euler Motors, with plans to deploy 1000 more in the coming months. Magenta, which launched its e-mobility platform brand earlier this year, aims to deploy & operate over 2400 electric vehicles (EV) in its fleet in Bengaluru, Hyderabad, Mumbai & Chennai in 2022.

Under EVET, Magenta is already operating over 400+ electric cargo transport services using the electric mobility platform. The new 100 electric cargo fleet is meant for mid-mile & last-mile delivery servicing e-commerce, food delivery, pharma & other last-mile logistics clients. While Euler Motors will cater to vehicle deliveries and service support, EVET via its full stack technology and ecosystem, will oversee customer deployments & servicing last mile transportation.

Magenta’s mission has always been to enable clean mobility. We are thrilled to be adding an environmentally friendly electric fleet to address the ever-increasing need for last-mile logistics and transportation. Our strong intention is to assist e-commerce and logistics enterprises in scaling up while keeping their sustainability and cost-effectiveness goals in mind.”

Darryl Dias, Co-founder & Director, Magenta 

EVET and Euler Motors are well-aligned with each other, both founded on a premise to create a clean energy ecosystem in India with segment first innovation and solutions; we’re happy to be partnering with EVET to deploy our highly powered HiLoad EVs for sustainable transportation. With the growing customer confidence, we intend to make our EVs more accessible and strengthen our presence in new markets and delivery hubs of southern India.”

Saurav Kumar, Founder and CEO, Euler Motors

Under its eFaas (electric fleet as a service) operating model, EVET currently offers a comprehensive end-to-end solution, with electric vehicles bundled with EV charging, parking hubs and full-stack software technology for managing, monitoring & monetising assets. EVET has witnessed 10x growth since its launch in the Bengaluru market in FY22. By 2025, the company plans to travel 1.5 million green kilometres per month with its Electric Fleet.

Seed funded by HPCL in 2018, Magenta is also backed by the Microsoft Start-up Program further to strengthen its advanced technology platform for Electric Mobility. Magenta had raised pre-series funding from JAN (JITO Angel Network), LetsVenture & Series A funding by renowned Indian American philanthropist, Dr. Kiran Patel. The brand is currently in discussions to raise Series B funding in 2022.

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