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Grofers readies itself for deliveries under 10 minutes for groceries and essentials

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Grofers, the online grocery delivery service provider, which recently bagged the title of a unicorn reveals its plans of reducing the delivery time for groceries to under 10 minutes as it spread its operations to 10 new cities in India.  

Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15 minute mark, our eventual vision is to be below 10 minutes for every customer in India.”

~ Albinder Dhindsa, co-founder and chief executive officer, Grofers

“As we sign up more partners and keep building out our network, we are confident we will be under 10 minutes for the majority of the customers within the next 45 days,” he added.

Grofers is offering customers 7,000 items of daily essentials in Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida and Lucknow.

The grocery delivery service just raised a $100 million round from online food delivery firm Zomato and also became a unicorn with a valuation exceeding a little more than a billion dollars.

Last month, Grofers claimed of making 7,000 fifteen-minute deliveries in a single day.

This development comes soon after Swiggy was reported to expand its Instamart services to five more cities, promising deliveries in 15-30 minutes.

Earlier, Swiggy’s Instamart was only present in Bengaluru and Gurugram. However, after almost a year of its launch, the food delivery app’s grocery service has now expanded to Delhi, Mumbai, Hyderabad, Chennai and Noida.

Ever since the outbreak of the pandemic, the quick commerce market has been growing at full speed and is expected to grow as much as 15-fold in the next five years to become a $5 billion opportunity by 2025, a recent survey by Reedseer reveals.

Among others, BigBasket and Zomato have also entered the space.

BigBasket is said to be ramping up its express delivery segment after Tata Sons acquired a majority stake in the online grocery seller.

Publicly listed Zomato, too, has launched grocery delivery on its app and is offering a delivery time of 30-45 minutes.

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