Flipkart’s Shopsy takes another step forward with grocery delivery

Flipkart launched its social commerce platform, Shopsy, 5 months ago and it already has over 2.5 lakh sellers providing 150 million products. It has registered 4 times growth in revenue since its launch and is now going to infiltrate the highly competitive market for grocery delivery. The Indian e-grocery segment is in the middle of a growth spurt, (naturally) with a sharp rise in the sweepstakes. The segment already has a few prominent and well-established players like JioMart, Blinkit (earlier Grofers), Swiggy’s Instamart, Google backed Dunzo and BigBasket, however, that hasn’t seemed to have deterred the spirit of Shopsy.

Over the last six months, Shopsy has become one of the top social commerce platforms in the country. Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike. We have been working on reducing the cost of delivering groceries over the last few months. Our core focus will be to bring benefits of community commerce to Indian consumers. We believe that this model can solve challenges such as small ticket buying, assisted buying, instant delivery etc. leveraging resellers who act as a conduit between us and end-users.”

~ Prakash Sikaria, Senior Vice President – Growth, Flipkart

Shopsy will cater to the grocery segment across 700 cities, offering over 6,000 products bifurcated in 230 categories including staples, FMCG and other dry groceries. A unique feature added is the customer’s ability to combine orders for multiple individuals in their network. Other categories that Shopsy offers are fashion, beauty, general merchandise and home.

It should be noted that within 5 months of being launched, the social commerce platform has witnessed 3.6 times more app downloads, crossing the 10 million download mark on Google Play Store and the platform’s active user base also grew 3.7 times in comparison to the non-festive period – making it the top social commerce platform for consumers across the country.

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