Festive Rush: Demand for delivery, logistics talent outpace supply

festive season

The robust economic recovery has led to increased demand for doorstep delivery and related functions in the broader logistics and web commerce chain, outpacing supply and potentially raising pay packets and festive-season benefits for the staff engaged in these roles at industries such as logistics, e-commerce, and warehousing, experts at recruitment services and staffing firms like Quess, CIEL HR and Randstad told ET.

“We are noticing a new trend this year where companies are offering joining and retention bonuses for roles of in-shop demonstrators, operations, and supply chain. These incentives are not statutory payments and are aimed at attracting and retaining employees until the end of the contract so that continuity is maximized.”

Aditya Misra, chief executive, CIEL HR

Misra said that the incentives will range from 30% to 60% of the monthly take-home salaries of such employees.

E-commerce major Flipkart plans to offer festival bonuses to its supply chain workforce this year. Flipkart spokesperson speaking on the same said, “We offer bonuses and incentives to new employees who stay with the organization for a specific period and reward and recognize high performers during the festive season.”

Ecom Express Chief Strategy officer Ashish Sikka also informed of a similar plan of offering attractive incentive schemes to draw talent and drive retention while boosting productivity.

For the upcoming festive season, logistics and last-mile delivery companies are bracing for higher demand from big cities as well as tier 2, 3, and 4 cities as web commerce go beyond its traditional metropolitan bailiwick.

Lohit Bhatia, President-Workforce Management, Quess Corp anticipate the bonus or retention packages to come into play due to sudden spikes in hyperlocal and food-delivery segments beginning with the Durga Puja and extending through the rest of the festive season.

The assessed demand for last-mile delivery, logistics, supply chain, customer service, and warehouse talent this year is 35% more compared to that for last year, chiefs at staffing and coordinated factors firms including Ecom Express.

Numerous web-based business and planned operations workers have detailed a 25-30% on-year expansion in pay through rewards and impetuses, said Yeshab Giri, boss business official, Staffing and Randstad Technologies, Randstad India.

Around 3,00,000-4,00,000 laborers are probably going to be employed by the business between August and November, Randstad said, with the main part of the augmentations made by e-commerce majors and Logistics organizations.

“As buyer demands bounce back after curbed purchasing in the past couple of years, many organizations are offering advantages and higher remunerations to hold the talent,” said Giri.

A few organizations have begun recruiting ahead of time and are offering different skilling potential open doors to the representatives.

Most occasional recruits across organizations will incorporate delivery staff, center and sort center, and fulfillment centers across metros and different districts in the country.

One of the main staffing and enlistment firms in India, Quess Corp additionally expects record employment of part-time employees this year. Employing drives are supposed to extend to up to 60% employment opportunities in non-metros alone this year, expressed Bhatia of Quess Corp.

“We anticipate that the season should be preferable over the beyond three years across the critical arrangement of retail, FMCG, FMCD, web-based business, and Logistics,” said Bhatia.

Expansion of new clients and development of geographic web-trade inclusion to new pin codes are supposed to increment headcount across the online business, logistics, supply chain, and warehousing segments.

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