Post Date : March 25, 2022
DHL Express extends its partnership with the five-time IPL champion, Mumbai Indians, making DHL the Principal Sponsor and Official Logistics Partner of Mumbai Indians for the second consecutive year.
After a fruitful partnership in 2021, DHL is approaching this IPL season with a 360-degree marketing approach, which includes branding on over 50 DHL vans, outdoor ads & radio spots, and interactive content via digital and social media, etc. On the back of this partnership, DHL Express will engage with both the viewers of IPL and its customers.
“Cricket brings India together – the excitement grows manifold when it comes to T20. Mumbai Indians is a stellar team renowned for its Passion, Teamwork, and Commitment to excel, each of which resonates deeply with us at DHL Express. Following the success of last year’s alliance, it gives us immense pleasure to continue this fruitful association with this five times IPL champion.”R.S Subramanian, Senior VP, and MD, DHL Express India
“We are excited about our association with Mumbai Indians, a team that is synonymous with excellence and a winning mindset. We at DHL, are laser-focused on delivering excellence and working as a team behind the team, making our customers win in their businesses. We are looking forward to amplifying our MI partnership through a carefully curated and immersive 360-degree campaign, delighting the cricket fans, this season.”Sandeep Juneja, VP – Sales and marketing, DHL Express India
For DHL Express, the partnership with Mumbai Indians demonstrates its support for sports given the shared spirit of speed, passion, teamwork, and a can-do attitude.
DHL has been a strong supporter of some of the world’s biggest sports events such as the HSBC World Rugby Sevens Series, ESL One, MotoGP, and Formula 1. The company also sponsors first-class clubs such as Bayern Munich, Leicester City, Manchester United, and Urawa Reds.