Blinkit introduces ‘high demand surge fee’ in ecommerce grocery

Post By : Karvi Rana
Post Date : March 12, 2022
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Q-commerce start-up Blinkit introduces Surge pricing-a strategy used by cab aggregators OLA and Uber into e-commerce grocer deliveries. Blinkit has begun to cost “high demand surge fee” throughout peak demand hours.

In response to buyer queries on social media on the newly launched surge payment, Blinkit tweeted, “Surge charges are levied during peak demand in the area and as soon as the demand normalizes, surge charges will not be levied.”

In current weeks, the firm has been charging wherever between ₹20-50 as surge value to its clients. This is the primary time surge pricing is being carried out in groceries supply.

Food aggregator apps reminiscent of Swiggy and Zomato have charged surge charges in case of inclement climate or late evening deliveries.

Most others are reminiscent of Bigbasket and Zepto cost supply charges on low-quantity orders. Blinkit’s determination to cost a surge payment throughout peak hours is seen as a part of its efforts to scale back burn charge and concentrate on profitability.

“Such moves are aimed at meeting investor expectations. Quick commerce remains a new concept in India, so different strategies are being tried out by players. But we believe consumers will not pay a premium on groceries”.

Ankur Bisen, senior companion and head of retail, Technopak Advisors

Earlier this week, Blinkit closed an extra $100 million financing– not too long ago shut about 40 darkish (or delivery-only) shops, and is within the strategy of rationalizing prices.

Albinder Dhindsa, chief govt and founding father of Blinkit (beforehand Grofers), in an inner notice to workers saying the most recent spherical of funding, stated that the corporate would proceed to concentrate on development, decreasing burn charge, and bettering pace of execution.

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