2021 to go down as the Golden Year for D2C brands: Shiprocket year-ender report

Indian D2C brands, which are expected to emerge as USD 100 billion addressable markets by 2025, completely owned 2021 with their exceptional growth in terms of sellers and volume of shipments. 

Shiprocket, a technology-focused D2C enabler, in its recently released year-ender report observed a 60% growth in the number of sellers on board its platform, crossing over 150,000 sellers, alongside the 25% surge in the new sellers on the platform. 

Further, the volume of shipments saw an 80% increase in 2021, with remarkable growth coming in during India’s grand festive season. The platform saw over a 15% hike in sellers and a 20% rise in the volume of shipments just in Q3 of 2021 as compared to Q2, reflecting remarkable growth.

The year saw electronic items such as mobile phones/tablets, personal care products, apparel, healthcare, and groceries emerge as the top 5 categories. 

Furthermore, 2021 was a year of technology advancements and adoptions not only by the brands but also by the consumers. Customers were more inclined towards digital transactions than ever before, with prepaid orders comprising 70% of the total orders while COD orders hovered around 30%. 

Another trend observed during the year was the switch made by sellers to social media channels as their mode of business. In terms of the source of traction, social media topped the charts with the total traction, followed by e-commerce, marketplace, and offline. Traction from websites came in last in the sources, said the report while also highlighting the significant increase in the sellers from tier II and III markets.  

According to Shiprocket’s seller mapping, based on a sample size of more than 150,000 sellers, there was a significant increase in the sellers from tier-II and tier-III markets as compared to the previous year, while Tier-I markets continued to lead. 

Shiprocket observed that Delhi continued to top the charts among the states with the most active sellers, followed by Maharashtra, Karnataka, Gujarat, and Uttar Pradesh. 

Commenting on the report, Saahil Goel, Co-Founder, and CEO of Shiprocket said, “While 2020 resulted in large-scale disruptions across the industry and paved the way for multiple innovations, 2021 has been the year of growth and progress for Shiprocket. With the D2C wave sweeping across the country, we have seen an upswing in the number of D2C sellers availing of Shiprocket’s services along with the volume of shipments. As we gear up to step into the next year, we look forward to seeing what trends and forecasts in the logistics, e-commerce, and D2C segments manifest.”

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