Zomato Instant to get rebranded, not wound up

Zomato’s 10 minute food delivery service – Zomato Instant – was surrounded by reports of being over with, after being launched less than a year ago in March 2022. According to reports, it is ‘supposedly’ being shut down due to its incapability of scaling profits. However, recently a spokesperson from the company clarified that it’s only getting rebranded and not wound up.

“Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision,” said a Zomato spokesperson.

At the backstage of Zomato Instant is a dense network of ‘finishing stations’ in 5 cities, including Delhi NCR and Bengaluru. These stations are loaded with 20-30 of the best-selling dishes from various restaurants based on demand predictability and hyperlocal preferences.

“The fulfilment of our quick delivery promise relies on a dense finishing stations’ network, which is located in close proximity to high-demand customer neighbourhoods. Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner,”

Deepinder Goyal, CEO, Zomato

Zomato has been in news recently for members of its top level leadership quitting the organisation.

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