TikTok looking to foray into logistics and warehousing

The popular social media app TikTok is looking to create its new logistics and warehousing network in the United States to support its e-commerce efforts, according to several job openings recently posted to its hiring site and LinkedIn page.

The short-video hosting service, like other social media apps, has expanded into e-commerce to add revenue opportunities.

TikTok through its TikTok shop offers a shopping option in select markets, including the UK and Indonesia, which lets creators and merchants sell products through the platform. It has also partnered with Shopify to enable shopping on the platform.

Recently TikTok has posted several job listings on LinkedIn looking for candidates to help it develop and grow its “Fulfillment by TikTok Shop” in the US to accommodate sellers using the app. According to the listings, TikTok plans to provide warehousing, delivery, and item return options to sellers.

“By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” the company said in a job posting.

The social media company is posting many roles that are based out of Seattle, which is also home to Amazon’s first corporate headquarters.

In a listing, for a position in Seattle, the company refers to a global e-commerce team and a team member who will be responsible for building a global warehousing network, signaling its plans could be much larger.

Pointing at the growing e-commerce industry and the opportunity it holds, the company wrote in the job listings. “With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.”

TikTok, on the back of its meteoric growth, has already taken its toll on its well-established competitors, Meta’s Facebook and Instagram, with this move it has now begun to pose a threat to companies like Amazon and Google that rely on intent-based search advertising to drive business on their shopping platforms.

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