The Big Billion Days yield 1.6 million users per second for e-commerce major Flipkart

Ecommerce Major Flipkart is enjoying the highest number of concurrent users on the app- 1.6 million per second during its ongoing Big Billion Days sale, the company said on Friday. The highest demand was witnessed from categories such as laptops, smart watches, and TrueWireless.

The e-commerce firm said its easy payment option, Flipkart Pay Later EMI sees a 12x increase in adoption. On its first day, festive sales trends indicate a healthy increase in transactions. Flipkart Gift Cards witnessed growth in on-platform sales and redemption.

Also seeing high traction among the customers is the makeup and fragrance category, with Kajal being the most in-demand product – one Kajal being sold every second, the company said. This year as many as 11 lakh businesses including Shopsy are participating in the Big Billion Days.

Meanwhile, the rival e-commerce major Amazon India on Friday announced its expansion of same-day delivery, within hours offering for Prime members, with delivery within 4 hours in more than 50 major cities and towns in India.

Ecommerce firms’ festive sales will continue till the end of this month.

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