Shaping the Future of FMCD Supply Chain with Collaboration and Innovation

As environmental concerns become increasingly urgent, Acer is encouraging more partners and suppliers to join forces to reduce harmful impacts on the environment and conserve valuable resources by transitioning to a circular economy. Climate change is causing an increasing number of natural disasters around the world, and constructive, collective action is needed to address these pressing issues.
Acer began incorporating sustainability practices into its operations over a decade ago. Since 2008, the company has used the CDP Supply Chain for carbon disclosure reporting to identify risks and opportunities across its supply chain, and has expanded coverage to three tiers of suppliers beginning this year. In 2013, Acer began significantly increasing the recycled content of its notebook PC packaging.
With a commitment to environmental, social, and governance (ESG), Acer launched the Earthion program in 2021 and began working closely with suppliers and partners to introduce eco-friendly initiatives into its supply chain ecosystem. Acer is aware of the environmental impacts of its products and processes, from design to manufacturing.
Acer India is working continuously with its logistics partners to create more responsible logistics processes.

A well-balanced blend of automation has been successfully integrated into our operational processes, and our logistics partners are gradually being brought on board. This strategic approach has proven effective in achieving optimal operations.

The system involves the visibility of orders and their classification into PTL or FTL categories by a carrier allocation matrix that considers the best-performing pincodes in terms of Turnaround Time (TAT) and cost. The matrix is informed by historical fleet data.

Furthermore, our negotiation strategy is grounded in the volumes of turnkey projects, allowing us to explore the most secure, cost-effective, and expedient route plans. This involves a careful selection of state highways and national highways, guided by GPS tracking for real-time shipment monitoring.
To keep stakeholders informed, we implement a pre-alert system that provides timely updates on shipment status to distributors, channels, retailers, e-tailers, and B2C customers. This ensures a transparent and reliable tracking experience.

Regular, scheduled performance reviews are also conducted with our logistics partners, fostering a collaborative environment for feedback and improvement. Customer feedback on their logistics service experience and expectations is systematically collected and reviewed, allowing us to refine and optimize our logistics operations continually.

To efficiently manage domestic logistics, we use a robust in-house ERP system that is complemented by an integrated SAAS . This comprehensive solution covers a variety of aspects of our logistics operations, including shipment processing, freight labelling, tracking and tracing, SMS notifications to customers, return alerts, appointment delivery, OTP-based deliveries, analytics, NDR (Non-Delivery Report), logistics partner performance evaluation, freight provision, and suggestive analytics based on carrier preferences and achieved SLAs.


This is an abridged version of the interview published in the January 2024 issue of Logistics Insider magazine. To read the complete interview, click here.


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