Seino Holdings and Mahindra Logistics Form Joint Venture to Boost Automotive Logistics in India

Japanese logistics provider Seino Holdings is forming a 50:50 joint venture with Mahindra Logistics in India to offer logistics services for Japanese automotive customers, covering finished vehicles, parts warehousing, and transport.

The new entity, Seino MLL Logistics, will deliver a range of warehousing and transport solutions enhanced by digital technologies, available to both automotive and non-automotive companies.

In the joint venture, Seino Holdings’ president Yoshitaka Taguchi and Mahindra Logistics’ president Rampraveen Swaminathan are collaborating to leverage Mahindra’s robust network in India, aiming to deliver optimized services with a focus on technology, operational excellence, process innovation, and sustainability. Seino highlighted the growing presence of Japan-based OEMs and automotive parts manufacturers in India.

“Through this partnership, we will offer comprehensive logistics solutions supported by digitization, innovation, and a customer-centric approach, enabling us to efficiently manage the end-to-end supply chain,” said Yoshitaka Taguchi, CEO of Seino Holdings.

Mahindra Logistics’ managing director and CEO, Rampraveen Swaminathan, added: “We envision this partnership contributing to the creation of a sustainable Rs. 1,000 crore ($120 million) business model over the next five years, further reinforcing the Make in India initiative and fostering local manufacturing and economic growth.”

According to the Society of Automobile Manufacturers (Siam), passenger car sales in India exceeded 4.1 million in 2023, an 8% increase from the previous year, with commercial vehicle sales rising 5% to over 978,000. Maruti Suzuki, the Indian subsidiary of Japan’s Suzuki Motor, had seven models among the ten best-selling cars of the year.


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