Revolutionizing Supply Chain Management in India: Imperative of Technology Integration

India’s industries have witnessed substantial revenue growth in the last decade. However, this growth has come with increased complexity in supply chains. Factors such as globally dispersed customers, diverse segments and channels, rural penetration, and a global supplier base have contributed to this complexity.

In this article, we explore the significance of technology adoption, analyze recent market trends, and forecast the industry’s direction for supply chain management.

In India, where economic growth and market dynamics are rapidly changing, technology integration within supply chains has become indispensable. As per the World Bank Logistics Performance Index 2023, India’s ranking has reached the 38th position in 2023 as compared to 54th in 2014. India spends around 14% of its GDP on the logistics sector annually while developed nations have this spend in the range of 5% of the GDP.

Supply Chain Management is of paramount importance for businesses across industries for several reasons. An effective SCM ensures that resources are utilized optimally, reducing waste, and lowering operational costs. This efficiency often translates into competitive pricing for customers.

In the dynamic landscape of supply chain management, the integration of technology has emerged as a game-changer, revolutionizing the way businesses operate, and transforming linear models into integrated ones.

This transformation encompasses technologies such as IoT, blockchain, AI, real-time monitoring, predictive data analytics, and cloud computing, offering real-time visibility into the movement of goods throughout the supply chain. These technologies enable companies to monitor the location, condition, and status of their inventory, from the moment it leaves the manufacturer and reaches its destination. This level of visibility enables better decision-making, reduces the risk of delays, and enhances overall supply chain efficiency, which leads to optimized inventory management, reduced stockouts, and improved customer satisfaction.

In the last 5 years, we have seen an e-commerce boom, which has necessitated efficient logistics and last-mile delivery. Technologydriven solutions, including route optimization and real-time tracking, have become critical. Industries are adopting sustainable practices and welcoming technologies to measure carbon footprints, optimize transportation routes, and minimize waste. From order placement to delivery, platforms are being digitalized to streamline operations, enhance communication, and reduce paperwork.

This seamless collaboration among various stakeholders in the supply chain, including suppliers, manufacturers, distributors, and retailers. Through shared access to real-time data and analytics, partners can coordinate activities more efficiently, anticipate bottlenecks, and proactively resolve issues.

Additionally, Route Optimization & Location Validation streamline the processes to reduce costs and lead times. This optimization ultimately enables organizations to deliver products to end-users faster and more cost-effectively Advanced attributes such as vehicle speed, acceleration, and direction can be analyzed to validate location data against expected behavioural patterns. For example, abrupt changes in speed or direction inconsistent with known road layouts may indicate incorrect or spoofed location information.

Among these technological innovations, Location tracking stands out as a pivotal tool that is not only reshaping logistics but also significantly impacting human lives. Real-time tracking solutions have gained significant importance for businesses. Movement of assets, hazardous materials, perishable materials, or generic materials needs to be tracked and updated at regular intervals. GPSbased location tracking is one such technology that is being used widely, especially by appbased taxi services. While GPS is an accurate location fetcher, as it uses satellite data to calibrate the longitude and latitude, the flip side is that these devices need consistent internet connectivity. This might work well in Urban regions and open field points, unlike rural, hilly and forest terrain where GPS signals and data internet connectivity might be a challenge. Such scenarios can also be tackled using a different location-based technology where you can track the SIM number or mobile number of any Telecom operator throughout the route journey. The location data is fetched from the cell sites or mobile towers of the operators.

Telenity is one such leading service provider of SIM-based location tracking technology in India.

Implementing cryptographic techniques or authentication protocols within the probe data collection process can ensure the integrity and authenticity of location information. Digital signatures or cryptographic hashes can be used to verify that location data has not been tampered with during transmission or storage.

 Technology integration is no longer an option today; it’s a strategic imperative for supply chains in India. We are expecting a focus on hyper-connected supply chains, autonomous deliveries, and AI-driven decision support to enable real-time decision-making, improved asset protection, demand forecasting, risk management, and inventory optimization, the deliveries will be faster and cheaper.

Overall, tracking solutions will play a crucial role in modern supply chain management, enabling businesses to operate more efficiently, collaborate effectively, and deliver exceptional and cost-effective service to end-users. The World’s economy is changing tremendously with lightning speed, and we must seize the opportunity to adapt to the digital era, embracing these innovations to grow and thrive.

This article is authored by Ilhan Bagoren, Chairman & CEO, Telenity. All views in the article are personal.

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