Reliance Retail Targets One-Hour Deliveries in Quick Commerce Push

Reliance Retail is setting its sights on a new goal: delivery within an hour. Under the leadership of Mukesh Ambani, Reliance Industries’ retail division aims to offer immediate product deliveries in select areas within an hour. This move comes as the quick commerce sector, led by companies like Blinkit, Swiggy Instamart, and Zepto, is already fulfilling orders in just 10 minutes. Reliance’s new pilot follows the discontinuation of its JioMart Express quick-commerce project last year.

According to a report in The Economic Times, Reliance Retail has initiated a pilot program for immediate delivery of groceries and fast-moving consumer goods (FMCG) in Mumbai and Navi Mumbai. The goal is to complete deliveries within an hour. The fast-delivery service has been integrated into the JioMart mobile application as a ‘hyperlocal delivery’ option. The report also mentions that Reliance aims to reduce the delivery time to 30-45 minutes as more stores join the system and operations expand to other markets.

Currently, Reliance’s shortest delivery time for daily essentials ranges up to 12 hours, with some deliveries taking as long as three days. Instead of hiring a large fleet of delivery personnel, Reliance plans to fulfill orders using its store network and warehouses. In areas with limited store presence, Reliance plans to partner with Kirana stores through the JioMart Partner initiative.

The report also indicates that Reliance has advanced plans to offer hyperlocal delivery for apparel and electronic items.

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