Reliance Retail looks to deliver groceries in over 200 cities by the year-end, as the company begins testing an instant grocery delivery service in Navi Mumbai through a new platform and app under the JioMart Express brand.
Currently dominated by Tata-owned Big Basket, Zomato’s Blinkit, Swiggy Instamart, and Zepto, some of the instant grocery delivery space is serving customers with a 10-minute delivery model.
As reported by ET, JioMart Express is offering to deliver in 90 minutes with no restrictions on minimum order value; although, a delivery fee will be applicable on orders below Rs 199.
Reliance retail stores that stock groceries, personal care, and home products currently will be fulfilling the orders on JioMart Express. As per reports, the company is mulling adding medicines, small electronics, and smartphones to its inventory.
India’s largest network of physical retail stores, Reliance retail which commands maximum sales and enjoys a dominant position in product categories like groceries, electronics, and apparel earlier this year placed a $240-million bet with a logistics and delivery segment for buying a 26% stake in Dunzo, a quick commerce hyperlocal company.
The company plans to fulfill the order by using Dunzo’s network in metros where the latter has a strong presence alongside its fleet of the delivery personnel.
The segment isn’t new to the company as Reliance has already been delivering products for Reliance Digital.