Software development company NowFloats said yesterday that it has been designated as a Technology Service Provider by Open Network for Digital Commerce (ONDC), while also becoming one of the pioneers to offer ONDC integration to its users through Zadinga. As a TSP for ONDC, NowFloats will help other D2C players and brands get onboard and sell their products on multiple buyer apps as per the ONDC protocol.
Zadinga is a shop management mobile application with a wide range of features like online store, faster billing, multiple payment options, order management and hyperlocal delivery, which not only helps retailers manage their business, but also make online presence and grow. Equipped with a boatload of features, the application has onboarded over 5,000 customers within five months of its launch, according to NowFloats.
ONDC provides businesses an opportunity to grow via e-commerce by connecting them with other network partners. In the next five years, ONDC said that it hopes to onboard 900 million buyers and 1.2 million sellers while achieving a gross merchandise value of USD 48 billion.
In line with this vision, NowFloats added that its objective is to empower its users to onboard themselves and start selling their products on ONDC with utmost ease and flexibility. “This is being done by integrating Zadinga with ONDC while also enabling other brands and D2C players to join the network with NowFloats acting as a TSP,” NowFloats said.
In order to onboard with ONDC, sellers will have to download Zadinga and sign up on the app, register on ONDC, and digitally sign its participant policies. In a matter of two to three days, the merchant will be live on the ONDC buyer apps.
ONDC was launched for Beta Testing across 16 pin codes in Bengaluru on 30th September – the first public rollout after months of testing with select users across cities. It is expected to be launched in Delhi this month and then in Mumbai shortly after.
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