Manuj Bansal has joined Reliance Retail as Vice President, Head of Supply Chain – Beauty Business, according to an update on his LinkedIn profile. Bansal joins Reliance Retail at a time when the company is accelerating its presence in India’s fast-growing beauty and personal care market through Tira, its omnichannel beauty platform launched in 2023. The retailer has been expanding Tira’s physical footprint while strengthening its portfolio of global and homegrown beauty brands, alongside strategic partnerships with international labels, as it competes for a larger share of the premium beauty market
Bansal joins Reliance Retail after an extensive stint at Flipkart, where he held several senior leadership positions across the company’s supply chain network. Most recently, he served as National Head – Large Appliances Supply Chain, overseeing operations across first-mile, middle-mile and last-mile logistics, network design, and cost and speed transformation initiatives.
During his tenure at Flipkart, he played a key role in scaling supply chain operations, improving network efficiency, strengthening customer experience and leading large cross-functional teams. His responsibilities also included network planning, line-haul optimisation and first and last-mile operations, contributing to the company’s nationwide logistics capabilities.
Before joining Flipkart, Bansal spent over a decade at Unilever, where he held multiple leadership roles across manufacturing, customer service, demand planning and logistics. His assignments included Factory Head, Head of Ultralogistics, Project Manager for Network Optimisation and Distribution Centre Roadmap, Customer Service Manager, and Demand Planning Manager. These roles provided him with broad experience across manufacturing operations, transportation, forecasting, distribution network optimisation and end-to-end supply chain transformation.
In his new role, Bansal is expected to lead the supply chain for Reliance Retail’s beauty business, supporting the continued expansion of Tira’s omnichannel operations and ensuring a scalable, efficient supply chain to meet growing consumer demand across online and offline channels. His experience in building large-scale retail and e-commerce supply chains is expected to be instrumental as Reliance deepens its investments in the beauty segment.
