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Mahindra Logistics partners with 1Bridge to enable last-mile delivery in rural India

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3PL logistics solutions provider Mahindra Logistics Ltd. (MLL), recently signed an MoU with 1Bridge, a Bengaluru-based social enterprise and one of India’s largest village commerce networks, to work together on last-mile delivery & distribution of products in rural India.

While Mahindra Logistics specializes in supply chain management and serves customers across various industries including Consumer Goods and E-commerce across India, 1Bridge is an enterprise that connects the supply side of the value chain, i.e., industry stakeholders within the Consumer Goods, E-commerce, Fintech, etc. to the demand side of the chain – i.e., the rural consumer at the village level through its village entrepreneurs and a technology platform.

“This collaboration will complement MLL’s logistical expertise, pan-India network and a wide customer base with 1Bridge’s deep presence across villages in rural India through its network of local business associates and district-level stations. We look forward to working collaboratively towards a strengthened supply chain network in rural India.”

~ Rampraveen Swaminathan, MD & CEO, Mahindra Logistics

“We are delighted to partner with a leader like Mahindra Logistics, as this will enable a start-up like us to learn faster and deliver better consumer experience to the village consumers.”

~ Madan Padaki, CEO, 1Bridge

1Bridge has its operations spread across 6000+ villages across 65 districts in 6 states in India, viz. Karnataka, Maharashtra, Telangana, Andhra Pradesh Tamil Nadu and Odisha. Through its strong village network of 6,000+ local entrepreneurs, known as 1Bridge Advisors, who advise and execute various transactions like product origination, digital services and local deliveries to their local communities – 1Bridge has enabled 25M+ deliveries to the doorsteps of local consumers and over 5M+ digital transactions. This model has also substantially facilitated rural employment & income generation resulting in substantial earnings for these local entrepreneurs.

To commence this partnership, Mahindra Logistics and 1Bridge have begun pilot projects in Karnataka, Maharashtra & Tamil Nadu on deliveries of consumer/home appliances and groceries. Over the next 3 years, the partners intend to build an efficient last-mile delivery capability covering over 100,000 villages in India.

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