Maersk’s mobile app witness record surge in usage in India during COVID

Maersk's mobile app sees record usage
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As the COVID-19 pandemic accelerates digital transformation in every business, Maersk yesterday highlighted the efficiency that its mobile application brings to the table at this time of social distancing.

An official statement said that Maersk’s mobile app witnessed large scale adoption in the last few months especially among the Indian customers. Maersk’s mobile application allows its customers to book cargo, get instant confirmations, track shipments and carry out a host of other actions from the convenience of their remote locations.

According to the statement released by the shipping line, with over 4,000 users, India topped the charts globally amongst the countries where Maersk’s customers are actively using the mobile app. Over 1.8 million actions by customers were recorded on the app in the second quarter of 2020 (April to June). These were more than double of those recorded in the first quarter of 2020 (January to March). The following include any action performed by users on the app such as booking, tracking, checking schedules, live support etc.

“As the pandemic spread across geography, our, as well as most of our customers’ operations, shifted bases to their employees’ homes. It then became imperative for the customers to adopt the digital tools for carrying out businesses from the comforts of their homes. Having invested in digital transformation over the last few years, we could provide this immediately to our customers.”

~ Steve Felder, Managing Director Maersk South Asia.”

In a deeper analysis, it was noted that ‘Maersk Spot’ – a digital solution offered for customers transacting on short-term contracts which revolve around guaranteed loading for customers’ cargo and transparent upfront pricing, grew searches 10 folds during second quarter of 2020.

Customers who book cargo via Maersk Spot benefit of hinterland coverage either by road or rail as well as value-added services such as Maersk Value Protect and Customs House Brokerage.

“During the last few months, we have seen that almost 80% of our customers in India, who are transacting on short term contracts have started using the Maersk Spot digital solution. This is a great proof point of our strategy to invest in customer-oriented digital platforms that bring higher reliability for our customers.”

~ Bhavik Mota, Head of Products, Maersk South Asia.

He further added, “After the initial launch of Maersk Spot for ocean shipping, we are now also offering the solution for landside logistics and thus offering a true integrated logistics solution to our Indian customers at their fingertips.”

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