Maersk rejigs ocean network in West & Central Asia to offer customer value

Post By : Karvi Rana
Post Date : July 16, 2021
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To improve market speed, provide higher predictability, and offer more flexibility to customer’s supply chain, Maersk announced the redesigning of its ocean network in West & Central Asia that connects countries including India, Bangladesh, Sri Lanka, Pakistan, UAE, and Saudi Arabia to the world. 

With this step Maersk will also be able to deliver more resilience to the customers’ supply chains, protecting them better from operational challenges that arise out of contingencies. 

Since the beginning of the COVID-19 pandemic, supply chains have experienced a perfect storm. The unprecedented scale of operational challenges restricting supply during the pandemic and the strong demand surge in parallel led to significant bottlenecks, capacity issues, and unforeseen delays across supply chains. This prompted us to redesign our ocean network to overcome these challenges and make our customers’ supply chains more resilient.”

~ Mads Skov-Hansen, Head of Liner Operations Cluster, Maersk West & Central Asia

Improved speed to market 

  • The new ME4 service will offer direct coverage between Doha and North Europe, thus improving speed to market by up to 5 days and by up to 6 days from Jebel Ali to West Africa for a majority of customers. 
  • The ME3 service connecting fresh produce exporters from Pakistan to Russia will see an improvement in what are already ‘best-in-industry transit times. This will further reduce the wastage of fresh produce by maintaining its integrity through end-to-end cold chain logistics offered by Maersk in Pakistan. 
  • The FI3 service will change from fortnightly to weekly giving frequent options for importers getting cargo from the Far East into North India. 

Improved predictability and flexibility 

  • The ME7 service will connect South India’s lifestyle, retail and automotive manufacturing sector directly to Europe. The cargo will thus flow smoothly without getting affected by unforeseen delays in case of congestions. 
  • The ME7 service will also provide a direct and regular rotation between the hubs of Colombo and Salalah, thus letting customers have a more flexible option of moving their cargo. 
  • The new FI4 service, which combines the previous Jade Express and Chennai Express, will connect South East Asia with India and Pakistan on a single direct service. 

Our customers deserve a predictable service that will allow them to plan their supply chains better. With our redesigned ocean network, we are not only providing our customers with predictability and resilience but also greater speed to market allowing them to optimize their inventories and operations to meet the surge in demand with a competitive edge.”

~ Bhavan Vempati, Regional Head of Ocean Management, Maersk West & Central Asia.  

In the process of redesigning the network, the ME6 service and the transhipment on AE1 at Colombo will be discontinued. Customers will continue to have the option to connect their cargo on a full array of services calling West & Central Asia. 

The network changes will be implemented in a phased manner and will not affect the total deployed capacity in the global network.

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