Maersk launches Captain Peter, its latest cargo visibility tool

Maersk has announced the release of its revamped Remote Container Management (RCM) platform featuring the virtual assistant Captain Peter on Monday.

The virtual assistant aims to reduce daily hassles and shipping complexities of the Maersk customers.

RCM launched in September 2017 caters to over 3600 companies and provides transparency on information to over 380,000 refrigerated containers of the combined fleet of Maersk and Hamburg Süd.

“Over the last two years, our RCM product has proven good value to our reefer customers, but we have also identified key areas of improving such a cargo visibility tool. With Captain Peter, we are significantly elevating the customer experience of working with the data and building the foundation for delivering even more advanced features around it.”

Ken West, Reefer Digital Development Manager at Maersk.

The new virtual assistant will keep an eye on the container’s temperature, humidity, and CO2 levels and notify the customer if something needs attention. The revamped RCM will provide customers with cloud-based data and will increase agility and can be easily shared as well as configured to the customer’s specific needs. 

Wiskerke, which uses the system for reefer tracking, has been one of the key customers involved in the development of Captain Peter.

“I choose Maersk and Captain Peter over others because I can see what is happening with my cargo. You can’t imagine the pain I’m feeling when I can’t see what is happening during the voyage.”

Chayenne Wiskerke, Managing Director of Wiskerke Onions

Maersk further aims to add more advanced features to the new reefer platform and deliver value to customers through digital innovations.

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