According to the ‘Blue-Collar Jobs Digest 2020’ study by OLX People, Logistics, sales, and customer service were the top three job functions that witnessed maximum demand for jobs in 2019.
“Jobs in the logistics vertical have seen the maximum growth on our platform, driven by the logistics outsourcing need of ecommerce companies, infrastructure development, boost in government policies, and advancement of technologies. This has also been a result of better payouts and facilitation of flexible hours for gig workers.”~Nilabh Kapoor, Business head – India, OLX People
It was also estimated that the logistics sector will create employment for at least 3 million people by 2022.
The study on India’s blue-collar jobs industry zeroes in on the job situation in the blue-collar sector in India and explores how it is going to shape up in 2020. With over 1.3 million monthly active users and over 426 active clients present across 200+ cities, the conversion ratio of selections made-to-jobs posted was 33.85% in 2018, which rose to a whopping 70% in 2019.
Consequently, this has led to employers seeing a doubling of the conversion rate on the platform, due to the use of artificial intelligence and other emerging technology tools, that facilitate HR recruiters into finding the right candidates.
As per the study, a 60% growth in the number of candidate profiles registered on the platform was recorded. From this, it was found that there was a significant increase in women candidates, who comprise nearly a quarter of all candidates registered. The platform also provided a healthy choice of candidate profiles. On average, there were 30 applications per job posted on the platform, over 2018 and 2019.
Women candidates over the past two years have displayed an upward trend in taking up jobs in logistics, and are listing their profiles along with required skills to get shortlisted by corporate and startups. It was found that there was an overall increase of 18% among job posts for women in 2019 as compared to 2018.