IKEA launches doorstep deliveries to 62 new markets in India

IKEA, the renowned Swedish omnichannel home furnishings retailer, has extended its ecommerce delivery services to cover numerous pin codes across 62 districts in Maharashtra, Karnataka, Telangana, and Andhra Pradesh. This expansion is a response to the increasing enthusiasm, demand, and visits from customers in nearby cities and towns who flock to IKEA stores for their home furnishing needs.

These newly added customer meeting points will provide access to a comprehensive range of over 7,500 well-designed, affordable, high-quality, functional, and sustainable home furnishing products. Customers can conveniently explore, locate, and purchase their favorite items through the IKEA app, the official website www.ikea.in, or the “Shop by Phone” assistance service.

“IKEA has received a lot of customer love and trust over the last five years from Maharashtra, Karnataka, Andhra Pradesh, and Telangana. Expanding our reach further in these markets means making IKEA more accessible to our customers, more convenient, and truly omnichannel. We see great potential in ecommerce helping us inspire and make our solutions available to the many Indians. We will leverage the distribution capabilities of our existing physical stores in these states to fulfil the demand from online channels. These emerging cities are key hubs for online retail growth, and we are thrilled to bring the IKEA experience to the doorsteps of our many customers in India.”

Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India

Customers have convenient access to IKEA’s app and website, dedicated to enhancing home life with inspiring designs, product feeds, ratings, and reviews. The platforms allow users to peruse special offers, discover New Lower Prices on various products, and enjoy exclusive discounts by becoming an IKEA Family member. Additionally, customers can benefit from various services like kitchen planning, living room planning, interior design services, and personal shopper assistance, all from the comfort of their homes by visiting the customer service section on the website.

Speaking on the home trends that will help IKEA shape and strengthen its relevance in these markets, Susanne adds, “Indians have a very positive outlook about their homes and see it as an important enabler of physical, emotional, and mental well-being for themselves and everyone around them. Our recent ‘Life at Home’ report highlighted the needs of the Indian homes for better storage solutions and focus on good sleep. We have many solutions for creating a better life at home and now we are ensuring they are accessible and affordable for all.”

Currently, 72% of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.

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