How brands are leveraging cutting-edge technologies to boost logistics growth

Post By : Guest Contributor
Post Date : March 25, 2021
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The Covid-19 pandemic and the rigorous lockdowns during 2020 disrupted the global economy and supply chains in India as well as other parts of the world. With the announcement of lockdown by government in India, it is estimated that nearly 10 million trucks came to a screeching halt, impacting the distribution of essential commodities as well the logistic industry. Thankfully, the new-age players in the movers and packers segment swiftly realised the need of the hour and began adopting cutting-edge technologies in their day-to-day operations.

One crisis where technology played a major role was with regard to shortage of labour and other manpower, resulting in a significant surge in price of relocation. This compelled the players to restructure their way of working and integrate systems that enabled contact less or minimal contact operations. While those who were earlier not reaching out to consumers and vendors through apps, made sure that they had a state-of-the-art app in place to ensure a seamless work flow.

With the help of right and efficient technology, the players in the relocation and logistic industry are also working towards improving customer targeting. Thanks to tech-powered innovations, the industry now has access to massive data and efficient software to manage the same. By leveraging these, movers and packers aggregators or vendors can reach out to the right people at the right time. Another significant boost in this regard comes from the plethora of online or digital marketing channels, which ensure that the sales figures do not lag behind the targets.

The adoption of high-end technology is further enabling quick decision making and route optimization. By leveraging IoT-based systems, the relocation partner can carry out an analysis of the real-time positions of goods and consignments. Any progress or disruption in movement of a consignment, in any geographical location of the country, can be ascertained in real time through such systems. Such real-time data obtained intermittently helps in planning the logistics and inter-city trips well in advance.

Proof of Discovery (POD) is another tech-based innovation that is boosting the growth in the relocation and logistic industries. The relocation segment is believed to be one of the most scattered and one major attributing factor here are the rigorous paper-based processes. The POD emergence has cut down on such paper-based processes up to a great extent, effectively resulting in less time consumption of employee time in merely dealing with bulk of papers. What we get now is better productivity from each employee. Now we also have a Bar Code-based system for tracking different items and consignments. One doesn’t need to manually share acceptances, acknowledgements and other such information. Instead, the same can be done with the help of the bar codes and a reader installed on smartphone.

The increased usage of software has also played a significant role in the betterment of credit analysis, which is basically the evaluation of the ability of a company to honour its financial obligations. The traditional paper-based process has been redesigned with the help of cutting-edge technology and new software. For the new-age players in the industry, it isn’t just faster and more accurate, but is giving them a more comprehensive and better control of bad debt.

The system of customer feedback, which is a key to any effective and successful business, has also been upgraded, thanks to the technological advancements. For instance, we initiated an online feedback system through a state-of-the-art CRM. The result of the same was that the feedbacks from customers started reaching us directly, helping us carry out a real-time assessment of the quality of our shift partners and making adjustments or changes wherever required.

All thanks to the cutting-edge and readily available technology, it is now evident that that logistics, which was once believed to be a supporting service sector, has transformed into an essential and mainline sector, especially in the wake of the developments since last year.


This article has been authored by Mr Avinash Raghav, Co-Founder & MD, Shift Freight

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