Hero Electric creates new logistics arrangements to cater to eastern and north-eastern regions

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Hero Electric, on Thursday, has announced the creation of a new hub-and-spoke logistics arrangement for serving its customers in the eastern and north-eastern region of the country.

The company has set up a fully integrated storage and handling facility at Patna, which will serve as the hub, initially catering over 80 dealers and later expanded to spare and warranty parts, Hero Electric said in a release.

The new facility will cater to customers across Bihar, Jharkhand, Odisha, West Bengal and north-east region. Apart from this, the EV Maker also plans on training professionals ensuring the highest levels of after-sales service and solutions to the existing customers, it added.

The company already has two such strategic facilities, each in Ludhiana (Punjab) and Hosur (Tamil Nadu).

As per the company, their plans to set a hub at Patna is another step forward in their plans for expansion to ensure maximum penetration across the length and breadth of the country.

With the doubling of capacity at the plant, and the three strategically located ‘hub and spoke’ distribution arrangements, we will now be able to reach the customers in the farthest corner of the country.”

~ Sohinder Gill, CEO, Hero Electric India

This move comes in line with the government’s vision to promote and foster the adoption of electric mobility in India. The company will further invest in R&D to introduce technologically advanced products that India needs in order to make the switch from internal combustion engine (ICE) vehicles.

The new “hub and spoke” logistics arrangement has been put in place to fulfil customers” choice of a particular model and colour in the shortest possible time, the company said.

Further it added, that the hub has been created through a large, fully integrated storage and handling facility at Patna with real time connectivity to the manufacturing unit.

The strategic location of the facility ensures intelligent connectivity and infrastructure for the company via road from the manufacturing plant located in Ludhiana.

As per the release, the warehouse will further serve as a strategic hub to ensure deliveries and sale of spare and warranty parts to dealers and other service centres located in the region.

With this, the company also aims to expand its footprint by encouraging other entrepreneurs to look at Hero dealerships as a profitable business, it added.

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