EKart making the best use of its resources to conquer new territories

E-commerce giant Flipkart’s logistics arm Ekart is now gearing up to offer end-toend supply chain services to third-party businesses besides serving in-house demand from Flipkart and Myntra. To achieve this, Ekart has launched its warehousing-as-a-service for brands, manufacturers, and retailers across industries. The logistics provider will offer end-toend supply chain solutions to businesses, including warehouse space, order management, integrated logistics, and inventory management. As they prepare to disrupt the segment with their expertise, we got in touch with them to get a sense of their game plan and how they wish to disrupt an already crowded 3PL market. In this interview with Mani Bhushan, Chief Business Officer, Ekart, we talk about excelling at business, modernising supply chains and so much more. Excerpts follow.

Q] How important is it for a 3PL company to maintain the balance between efficiency, speed and reliability? How does Ekart work in that direction?

The entire supply chain is all about efficiency, speed and reliability. If I have to rate it, reliability comes number one for me – what we promise, we have to deliver. We’ve launched our Warehousing as a Service recently, and we’re already live with normal e-commerce deliveries to homes, there is also our B2B services. All these individual services are our collective efforts towards becoming a completely integrated 4PL service provider in the ecosystem – right from manufacturing to the end consumer. Either from retail stores or through ecom platforms, we are equipped to handle each leg of the supply chain, including warehousing.

For one of our clients who have gone live with our integrated services, there’s a 1-2 day reduction in time and enhanced cost efficiencies, plus losses due to handshake issues have also reduced. Because the speed is better, their sales went up by 30%, reducing their overall cost of business. So now they are expanding their business across the country to 3 more locations.

If you are an integrated player, this is how you can transform supply chains for the people you work with.

Q] What is the Ekart mantra for warehouse management?

We have a pan India supply chain network spread across more than 20 million sq feet. We also have our own WMS software which few of our clients are willing to use. Some others want to use their existing WMS softwares because it has been traditionally integrated with their ERPs, which is essentially their financial systems. Because breaking that system is a longer process, we are fine if the client wants to use their own WMS.

What we also offer is rapid scalability to other cities because we have the capabilities across the country – let’s say a brand from BLR wants to expand to somewhere in the North East like Guwahati in the next 20 days. I’d say we have a multi talented supply chain across cities. This also helps them to increase their regional utilisation (RU) and they’ll also have a 1-day or 2-day speed for the end consumer.

For all individual 3PL services, including warehousing, we try to give best in class service to our clients. Every 3PL service provider has individual performance quality metrics. For example, in warehousing we will not waste time in order to pick and pack. And we are doing that, we’re one of the best in the industry. The clients who’ve onboarded with us have seen that traditionally this practice takes 6-10 hours, but we take around 2 hours to pick, pack and dispatch.

Q] Give us an insight to your ‘extended’ warehousing services and how it will benefit the user.

One is pure play warehousing service which also includes our WMS services, and can be scaled to any part of the country in around 20 days flat time. Integrated with this i.e. the extended part of our warehousing services, would be the refurbishment facility for instance. In the supply chain there are a lot of RTO products, especially for electronics – be it opened or unopened packaging. These are wastages in supply chains.

This is an abridged version of the interview which was published in the March 2023 issue of Logistics Insider magazine. To read the full interview, click here.

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