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India’s largest integrated supply chain and logistics solution provider, TCI Group, organized its ‘Safe Safar-Har Safar-ESG Safar’ campaign at CONCOR ICD, Tuglakabad, New Delhi on 25th March. This is the 4th edition of the company’s campaign for safety awareness for truck, trailer and logistics equipment drivers. The event was graced by the presence of senior management and dignitaries from TCI Group & TCI Concor.
A series of educational skits as ‘Nukkad Natak’ were performed at the event, highlighting a specially fabricated Eco-friendly truck. Through 5 humorous and entertaining performances, the Safe Safar Nukkad Nataks were able to drive home the need of observing road safety protocols. Use of relevant movie instances and characters made the programme more catchy and relatable, and popular songs and simple language further helped spread the message easily.
“Logistics as an activity happens on ground. We sincerely thank CONCOR for allowing us to organize the programme in their premises. Safety should be the utmost priority of every organization, and with the help of such events, we aim at strengthening the safety mission for drivers across the country.”
Raj Kiran Kanagala, Senior VP & Group Head, TCIL
More than 60 drivers participated and learned about the environment and sustainability. One of the Nataks was also about environmental harms caused by single use plastic. The drivers were urged to give up and shift to cloth/jute bags.
In the same direction of safety and sustainability, all present drivers, workers and invitees took the Safe Safar pledge on Health & Safety while driving.
More than being a road safety awareness programme, the main objective of the TCI’s Safe Safar programme is to uplift the status of a driver. The unique use of this street play with actors communicating in local language, wearing colorful dresses, encouraging driver participation has made its mark with a reach of 1 million+ drivers, who have been made aware of safety, health, and environment aspects.
Over the course of TCI Safe Safar’s journey, many corporates and associations have continued to support this initiative, also granting letters of appreciation & accolades like:
- James Tye Award at the International Safety Awards by British Safety Council (2020)
- FICCI Road Safety Awards in the category ‘Innovative Educational Program’ in Road Safety (2019)
- ‘Innovation in Sustainability & Corporate Social Responsibility’ at AIMA’s 8th Innovation Practitioner’s Case Study Contest & Summit (2019)
A new feature about ‘ESG’ added to the messaging is to sensitize the transport fraternity about climate change & immediate action points like – avoiding the use of plastic, switching to alternative sources of energy, insurance etc. Inclusivity of drivers and respect for driving as a profession was the central talking point. The message through such an awareness programme will leave a deep impact on drivers and will definitely help them follow road safety norms.
