Chilling Innovations: Ensuring Cold Chains’ Survival Through Summer

As the scorching summer sun casts its relentless heat, businesses across the frozen food industry face a formidable challenge – maintaining the integrity of their products within the unforgiving embrace of rising temperatures. At this critical juncture, the reliability of the cold chain becomes paramount, ensuring that every frozen delicacy retains its pristine quality until it reaches the eager hands of consumers. Amidst this demanding landscape, an interaction with Kanak Kundlia, Head of Supply and Logistics at FroGo Foodtech Pvt Ltdshowcases the intricate strategies and transformative initiatives that underpin FroGo’s success. From mitigating vulnerabilities in the cold chain system during warmer seasons to revolutionizing supply chain operations for instant gratification, Mr. Kundlia offers invaluable insights into FroGo’s approach to resilience, efficiency, and sustainability.

Maintaining a dependable cold chain during the summer months is crucial for FroGo’s business operations, and to address this, we employ several strategic initiatives.

Firstly, we intensify temperature monitoring throughout the cold chain, utilizing advanced technology to ensure precise control and early detection of any deviations from optimal temperature ranges.

Secondly, we engage in meticulous seasonal planning to anticipate increased demand and potential challenges associated with warmer weather. This includes adjusting transportation schedules and implementing additional cooling measures when necessary.

Further, we foster close collaborations with strategic partners, such as refrigerated warehouses and transportation providers, to reinforce our cold chain infrastructure and address any vulnerabilities specific to warmer seasons.

Lastly, we provide comprehensive training to our staff and partners on best practices for managing the cold chain during warmer months, emphasizing the importance of proactive measures to prevent temperature excursions.

Through the implementation of these measures, FroGo mitigates common vulnerabilities and ensures the reliability of our cold chain system, even in the face of warmer weather conditions.

FroGo employs several strategies in its supply chain operations, including:

1. Efficient Fulfillment Centers: We strategically position fulfillment centers to ensure proximity to major consumer hubs, minimizing delivery times and enabling faster order processing.

2. Advanced Inventory Management: Utilizing cutting-edge inventory management systems, we maintain optimal stock levels to meet fluctuating demand, reduce out-ofstock occurrences, and ensure prompt order fulfillment.

3. Seamless Integration: We ensure seamless integration across all aspects of the supply chain, from order processing to last-mile delivery, leveraging technology to streamline operations and minimize delays.

By implementing these strategies, FroGo effectively meets the demand for instant gratification and delivers a superior user experience, positioning itself as a leader in the dynamic landscape of online shopping and consumer preferences.

We’re not just building infrastructure; we’re also building technology to solve industry problems. Our goal is to make supply chains transparent and efficient, ensuring fast and accurate delivery from manufacturer to customer. We achieve this with custom software and tools that improve visibility and scalability.

This is an abridged version of the Exclusive Interview published in the June edition of the Logistics Insider Magazine. To read the complete article, click here.

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