Cathay Cargo rebrands along with exciting news for customers

Cathay is excited to announce the launch of Cathay Cargo, a rebrand of its cargo business, and a change of name from Cathay Pacific Cargo. The change aligns with the airline’s overarching brand redesign, and reinforces the existing strong brand association and perceptions held by its customers, the passenger airline, and Cathay, the everyday lifestyle offering.

This rebrand reflects Cathay Cargo’s commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to customers. Cathay Cargo boasts of a world-class air cargo network shipping directly to more than 70 destinations worldwide, which transports products that facilitate trade across the entire Cathay network and beyond.

“Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub. This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future.

Ronald Lam, Group Chief Executive Officer

Reflecting this commitment to invest, Cathay Cargo has recently introduced a number of exciting refreshed solutions, including Cathay Priority and Cathay Pharma. Cathay Mail is also scheduled for a refresh in March. These services cater to the respective burgeoning demands by customers for effective temperature-sensitive solutions, and efficient and reliable delivery solutions with new digital technology that better meets the requirements for shipment visibility, reliability and speed.

Cathay Cargo’s recent investments in technology include Ultra Track, a multi-dimensional track-and-trace service that gives customers near-real-time information on the airport-to-airport leg of the shipment journey using low-energy Bluetooth data-loggers; and, Click & Ship, an intuitive online booking service available 24/7 with instant processing and confirmation.

As part of its rebranding campaign, Cathay Cargo’s website has been revamped to reflect the brand ethos, and enable users to easily access popular features such as booking, track and trace, and flight availability, whilst also providing a clear showcase of recent campaign offers and featured solutions. Cathay Cargo will have more exciting initiatives in the coming months as the company works toward a complete rebrand.

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