BlueDart join hands with what3words to make precise deliveries to its customers

Blue Dart, has come together with what3words to enhance its delivery process in India. The partnership allows retailers to add a what3words field for customers to use at checkout so Blue Dart couriers can make precise deliveries to any 3m x 3m square. Customers can also add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website and On the Move (OTM) platform enabling them to specify exactly where they want their deliveries to go, whether that’s a front door, specific apartment complex entrance, or a tucked-away side passage.

Blue Dart customers can find their unique what3words address via the free what3words app – available for iOS and Android – or the online map at what3words.com. They can then save their what3words address in the My Blue Dart App, website or OTM, under the address section. Blue Dart’s customer and delivery platforms give customers power and flexibility over their deliveries, and the addition of what3words will provide another level of precision. 

“Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word addressing will not only provide a seamless last mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”

Ketan Kulkarni, Chief Commercial Officer, Blue Dart

“what3words is the ideal technology for deliveries in a market like India where addressing is complex and often inaccurate. Our partnership with Blue Dart means that anyone, no matter how hard their home might be to find, can ensure their deliveries will go to the right place.” 

Chris Sheldrick, Co-Founder and CEO of what3words

Blue Dart offers secure and reliable delivery of consignments to over 55,400 locations in India. As part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions, and customs clearance. 

Co-founded in London in 2013, what3words began operations in India in 2019. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

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