Apple expects to cross highest ever shipment in 2021 with the early availability of iPhone 13 series

The smartphone major Apple on Tuesday night launched its iPhone 13 series, which will have an early availability in India along with other markets like the US. This is likely to help Apple post a strong year-on-year growth in India, capturing a 2.4% share in the coming Q4 2021.

However, experts believe that the growth, will be largely driven by last year’s iPhone 12, helping its achieve its highest ever 4 million unit shipments, as per Counterpoint estimates.

“I think Apple has now a very aggressive entry point starting with iPhone SE 2020 and will go till iPhone 13 pro Max. However, we believe that it’s the iPhone 12 series that is likely to gain traction in India and take on the baton from iPhone 11, that until last quarter captured around 60% of the overall iPhone sales,” Tarun Pathak, associate director at Counterpoint Research said.

Pathak shared that it was observed that the share of the new iPhone within overall Apple sales during the launch quarter increasing year-on-year and this year it will be the same driven by iPhone 13. “The uptick is due to the faster availability of new models in India and more users who are willing to trade in older iPhone devices. Apple continues to go aggressive on trade-ins as well,” Pathak said.

Navkendar Singh, research director at IDC said that Apple is not as severely challenged by supplies as some other brands, although ongoing supply chain and logistics concerns can impact to some extent. “2/3rd of iPhone sales in 2021 have come from iPhone 11 and iPhone 12. With the launch of 13, we should expect aggressive affordability offers on 11 and 12 in next few weeks, which can help Apple sustain its good run which started in Q4 2020,” he said.

As per estimates, the launch of 13 series will be extremely beneficial for iPhone 12, even better than iPhone 11, and is likely to be the best seller for the festive season.

“Apple could end up with close to 60% market share in Luxe segment (above Rs 50,000) where right now we only have Samsung’s Fold and Flip 3 as latest offering in market. Other options were launched earlier this year in this segment,” Faisal Kawoosa, founder and analyst at TechArc said.

As Apple decides to go soft on the price hike in iPhones newest launch than its predecessor, it can also work positively for iPhone 13 as a series in India.

Apple CEO Tim Cook recently said India, along with other emerging markets like Vietnam and Latin America, grew in double digits in the June quarter, driven by strong sales of iPhones in line with expectations that Apple would post its best annual performance in India after it started selling iPhones in the country.

As per CMR India, Apple recorded 140% year-on-year growth during the quarter with Apple iPhone 11 accounting for a bulk of the iPhone shipments, contributing over 60% towards overall iPhone sales.

Regardless of the lockdowns, Apple has recently done well to expand its online channel presence including its online store.

As per experts, Apple’s contract manufacturers Foxconn and Wistron have started expanding their India operations,which has brought down the imports sharply in the past six months.

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