Amazon India invite D2C brands across India to leverage its logistics and order fulfillment infrastructure

The e-commerce giant Amazon is opening up its logistics and order fulfillment infrastructure even for those D2C brands that do not sell on its platform, The Indian division of Amazon announced on Thursday.

Also announcing its partnership with India Post and Indian Railways the e-commerce giant said, that it has inked a MoU with India Post to simplify cross-border logistics and strengthened its partnership with Indian Railways’ Dedicated Freight Corridor Corporation (DFC) for faster deliveries.

“This move by Amazon India will encourage D2C brands across the nation to leverage Amazon’s logistics and supply chain capabilities and serve customer orders from various sales channels including their website. D2C brands sell their products across various channels and are seeking a reliable partner. As per our internal metrics, when we promise to deliver on a certain day, we can achieve that 99.8 percent of the time. We are now saying that even if a merchant does not sell on Amazon they can use our warehousing and transportation network,” said Manish Tiwary, Country Manager India Consumer Business, Amazon India at the sidelines of the Amazon Smbhav Summit.

The company added that multi-channel fulfillment will democratize customer order fulfillment and enable sellers to leverage Amazon’s capabilities to pick, pack, and ship products to the customer from the sellers’ inventory in Amazon fulfillment centers.

As the Indian Dedicated Freight Corridor expands over the next few years, the e-commerce major shared its plans for adding and utilizing these new freight railway routes and capabilities for faster movement of customer packages.

Speaking on its partnership with the Indian Post, the e-commerce brand shared that the newly forged partnership will aid Indian exporters on Amazon’s Global Selling Program, allowing them to book their shipments, print shipping labels, pay for shipping directly from their seller central account and then drop these shipments at Dak Niryat Kendras for exports.

The company added that these initiatives are in line with its commitment to “digitize 10 million MSMEs, enable $20 billion in cumulative exports, and create 2 million direct and indirect jobs in India by 2025.”

Responding to a query on consumption trends, Tiwary said despite macroeconomic factors such as inflationary pressures, the platform has seen improvement in consumer sentiments over the last 2-3 months. “ We are seeing strong premiumization trends in many categories even as we talk about inflation indicating buoyant customer sentiment. We sense that it is going to be one of the best Diwali seasons that we have seen over the last 3-4 years,” Tiwary said

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