Amazon Fresh penetrates deeper into Bharat, now present in 50+ cities

Amazon Fresh has expanded its presence to 50+ cities in India as compared to around 22 cities in April last year, according to Srikant Sree Ram, Director of Amazon Fresh.

Over 50% of Amazon Fresh customers have been coming from Tier 2 and 3 towns and hence, they are a critical customer base for Amazon Fresh, said Sree Ram adding that “In the last year, we have more than doubled the number of cities that we are available in. We are now available in 50 plus cities including many Tier 2, and 3 cities like Chandigarh, Kochi, Trivandrum, and many more.”

Amazon fresh is prioritizing a deeper penetration into Bharat along with ensuring that it is offering a full basket solution to its consumers.

Amazon Fresh has been doubling on its model of offering slotted grocery deliveries to its customers, even though many players have come up with 30-minute quick grocery delivery models. 

According to Sree Ram, most online shoppers in India are looking for quality and value for money when it comes to grocery delivery. He said, while referring to a recent survey by LocalCircles, that 50 percent of survey respondents like to pre-plan their online grocery purchases and prefer a convenient delivery slot. 

“Our focus has remained squarely on ensuring we provide high-quality products, especially in fresh fruits and vegetables, and ensure that we offer our customer the best value. Whether it comes through pricing or through offers. Grocery for us has been one of our fastest growing categories nationally,” he added. 

Amazon completed the integration of its grocery store ‘Fresh’ and ‘Pantry’ into a single unified store called Amazon Fresh in 2021. For Prime members, offers free delivery on all orders above INR 249.

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