Amazon is committing an additional $300 million (over Rs 2,800 crore) to expand its operations in India, with a clear push into the fast-growing quick-commerce segment where it has so far trailed competitors in market share.
The Seattle-headquartered e-commerce major plans to more than double the reach of its quick commerce service, Amazon. Now, within the three cities it currently operates in, while also preparing to enter new markets. The company, however, did not disclose specific rollout details.
At present, Amazon Now handles roughly 3.5 lakh orders daily. In comparison, rivals Blinkit and Swiggy Instamart process significantly higher volumes, with around 25 lakh and 11–12 lakh daily orders, respectively, according to Satish Meena, founder of market research firm Datum Intelligence.
Alongside its quick commerce push, Amazon will invest in upgrading its nationwide logistics network, including fulfilment centers, sorting hubs, and delivery stations. The goal is to improve delivery speeds for its marketplace business, particularly in tier-2 and tier-3 cities. In a statement, the company said these upgrades will allow it to offer a range of delivery timelines, from minutes to days, depending on customer needs.
This investment aligns with Amazon’s broader commitment to deploy over $35 billion in India by 2030, aimed at accelerating AI-led digitisation, boosting exports, and generating employment.
A portion of the funds will go toward strengthening technology capabilities, including artificial intelligence and machine learning, to enhance operational efficiency and safety. The company also said it will focus on improving the health, safety, and financial well-being of its workforce.
Amazon’s operational practices have previously come under scrutiny, including concerns around workplace safety at a warehouse facility in the National Capital Region in 2024. The company had also invested around $233 million in India last year.
