Air India unveiled a new brand identity and aircraft livery yesterday as a part of its transformation process after the Tata Group acquired the airline almost two years ago. The new logo uses the Air India standard – the iconic window – and adds the twist of a gold frame. The logo, called ‘the Vista’ symbolizes a ‘Window of Possibilities’, and captures the essence of bold new India, which marks a milestone in its Vihaan.AI transformation. This is a major change after the carrier placed the purchase order of 470 new aircraft in a multi-billion-dollar deal with Airbus and Boeing.
The new logo also highlights the airline’s bold new outlook, along with subtle hints at’ limitless possibilities and progressiveness’. The new logo can be seen in December with the arrival of the first Airbus A350 in the fleet. The livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. Also, the Maharaja – a traditional identity of Air India – will live on but with added color to its look.
“Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage. The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
Air India CEO Campbell Wilson
“Air India is not just a business for us, it’s a passion, a national mission. Our fleet requires a lot of work. Aim to have the best tech in the next 9-12 months,”
Tata Sons Chairman, N Chandrasekaran
Air India signed the billion-dollar deals with Airbus and Boeing to add 34 A350-1000, 6 A350-900, 20 Boeing 787 Dreamliners, and 10 Boeing 777X widebody aircraft, as well as 140 Airbus A320neo, 70 Airbus A321neo and 190 Boeing 737MAX narrowbody aircraft to its fleet. In a $400 million program, the airline will completely refurbish the interiors of its legacy fleet of 43 widebody aircraft, which commences mid-2024.
The airline will undergo several changes which include; A new website and mobile app, offering a significantly improved web experience with new digital tools and features. The airline is investing in building completely new lounges at Delhi and New York JFK airports.
